下面是小编为大家整理的国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案（全文）,供大家参考。希望对大家写作有帮助!
国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案4篇
第1篇: 国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案
国开（中央电大） 专科《人文英语 2》 网上形考试题及答案
说明：
课程代码：
04014；
适用专业及层次：行政管理、工商管理、会计学、 法学、 广告、 汉语言文学、 教育管理、 社会工作、 小学教育和学前教育专科等；
考试平台：
>
第2篇: 国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案
国开(中央电大) 专科《人文英语 1》 网上形考(单元自测 1 至 8) 试题及答案
单元自测 1 Unit 1
题目为随机， 用查找功能（Ctrl+F） 搜索题目
一、 选择填空
[题目]— Hi! How are you doing. ？
— ________________
[答案] C. I" m doing well.
[题目]—Albert, this is Jim.
—______________ Jim. ？
[答案] B. How do you do,
[题目]—Hi, Wang Xin， nice to meet you!
—Hi, Liu Hui, _____________________
[答案] A. nice to meet you too.
[题目]—How about going to the class together. ？
—_______________
[答案] B. That sounds great.
[题目]—What is your major. ？
—_______________
[答案] C. Education.
[题目]Bai Mei don" t know Liu Hui, so Zhuang Hua _________ her to Liu Hui.
[答案] A. introduce
[题目]I _____________ an Open University student.
[答案] A. am
[题目]I enjoy__________ books in the library.
[答案] B. reading
[题目]I would _________ any weakness and any fear.
[答案] B. overcome
[题目]People can" t live without____________ sun.
[答案] C. the
[题目]She is ____________ General Manager of___________ big company.
[答案] B. the, a
[题目]Social workers should learn how to _________ people.
[答案] C. look after
[题目]They _____________ some social work at the weekends.
[答案] A. do
[题目]They work in the same company and they are __________ with each other.
[答案] B. familiar
[题目]When you feel _________, you should go to see a doctor.
[答案] A. sick
二、 翻译题， 每题 10 分
操作提示：
通过题干后的下拉框选择题目的正确答案。
1. Zhang Dan is good at swimming. (C)
[答案] C. 张丹擅长游泳。
2. She wanted to _set_ _up_ her own company to invest in films. (A)
[答案] A. 她想成立自己的公司投资电影。
3. I need to find out who helped me. (C)
[答案] C. 我得找出曾经帮助我的人。
4. He focused his mind on his lesson. (B)
[答案] B. 他把心思集中在功课上。
C. 他一直在做功课。
5. What time are you available. ？ (B)
[答案] B. 你什么时间有空？
二、 阅读理解：
判断正误题（每题10分）
Hi, I am Zhao Xin from Beijing. I just enrolled at The Open University last month. Now
第3篇: 国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案
国开(中央电大)专科《市场营销学》网上形考任务1至4试题及答案
说明：试卷号码：2175；
适用专业：电子商务，工商管理(工商企业管理方向)，工商管理(市场营销方向)，旅游(酒店管理方向),旅游(旅游管理方向)，汽车(汽车营销方向)。
形考任务1 试题及答案
一、判断题
1.市场营销就是推销和广告。[答案：错]
2.生产观念和产品观念都属于以企业产品为中心的经营思想，其区别在于前者注重质量，后者注重产量。[答案：错]
3.从市场营销学的角度来理解，市场是指买卖之间商品交换关系的总和。[答案：错]
4.保护消费者权益是企业社会责任的重要内容。[答案：对]
5.企业战略规划的第一个步骤是确定企业目标。[答案：错]
6.某企业一业务单位呈低市场增长率、高相对市场占有率，对它最适宜的投资策略是发展策略。[答案：错]
7.香水制造商设法说服不用香水的妇女使用香水，这是运用了市场渗透策略。[答案：错]
8.企业市场营销管理的目的在于使企业的活动与外部环境的发展变化相适应。[答案：对]
9.市场营销组合这一概念是由美国的杰罗姆.麦卡锡教授首先提出来的。[答案：对]
10.某拖拉机公司以前向橡胶和轮胎公司采购所需轮胎，现决定自己办厂生产轮胎。这就实现了前向一体化。[答案：错]
11.微观环境与宏观环境之间是一种并列关系，微观环境并不受制于宏观环境，各自独立地对企业的营销活动发挥着影响作用。[答案：错]
12.消费需求变化中最活跃的因素是个人可支配收入。[答案：错]
13.随着经济的发展，人们的文化生活日益丰富，这对书刊、报纸等文化产品的行业来说是一种市场机会。[答案：对]
14.在无需求的状态下，企业营销的任务是进行刺激性营销；
在需求下降的情况下，企业则应实行恢复性营销。[答案：对]
15.恩格尔系数越高，人们的生活水平越高；
反之，恩格尔系数越小，人们的生活水平越低。[答案：错]
16.国外一些厂商常花高价请明星们穿用他们的产品，可收到显著的示范效应。这是利用了社会阶层对消费者的影响。[答案：错]
17.马斯洛的需求层次论认为，人类的需要可以由低到高顺序排列成不同的层次，在不同时期各种需要对行为的支配力量不同。[答案：对]
18.生产厂家对皮革的需求，取决于消费品市场上人们对皮鞋、皮包、皮箱等皮革制品的的需求，有人把这种特征称为引申需求。[答案：对]
19.顾客的信念并不决定企业和产品在顾客心目中的形象，也不决定他的购买行为。[答案：错]
20.消费品尽管种类繁多，但不同品种甚至不同品牌之间不能相互替代。[答案：错]
二、单项选择题
21.工商企业的市场营销工作最早是以( )为指导思想的。
产品观念
生产观念
推销观念
市场营销观念
[答案：生产观念]
22.市场营销观念的中心是( )。
制造大量产品并推销出去
发现需求并设法满足它们
推销已经生产出来的产品
制造质优价廉的产品
[答案：发现需求并设法满足它们]
23.营销在公司中最理想的地位是( )。
顾客作为核心功能
顾客作为核心功能和营销作为整体功能
营销作为主要功能
营销作为一个比较重要的功能
[答案：顾客作为核心功能和营销作为整体功能]
24.在市场营销的初创阶段，其主要研究内容是：( )
制定适宜的产品价格
推销与广告的方法
如何提高生产效率
如何改进产品质量
[答案：推销与广告的方法]
25.市场营销组合是指( )。
对企业可控的各种营销因素的组合
对影响价格因素的组合
对企业宏观环境因素的组合
对企业微观环境因素的组合
[答案：对企业可控的各种营销因素的组合]
26.战略环境因素变化的结果，对企业及其活动形成有利的条件是( )。
市场机会
环境威胁
成本优势
市场利润
[答案：市场机会]
27.适应企业界解决问题的需要，这是IBM公司为自己规定的( )。
企业的短期目标
企业的任务
企业的计划
企业的经营策略
[答案：企业的任务]
28.对明星类的业务单位，可供选择的投资策略应是( )。
收缩策略
维持策略
放弃策略
发展策略
[答案：发展策略]
29.以下哪一个不是密集性增长战略的实现途径：( )。
市场开发
同心多角化
产品开发
市场渗透
[答案：同心多角化]
30.当企业面临环境威胁时，可通过各种方式限制或扭转不利因素的发展，这就是( )策略。
转移
减轻
竞争
对抗
[答案：对抗]
31.市场营销环境是影响企业营销活动的( )的因素和力量，包括宏观环境和微观环境。
可改变
不可控制
不可捉摸
可控制
[答案：不可控制]
32.消费者个人收入中扣除税款和非税性负担之后所得的余额叫做( )。
个人全部收入
个人可任意支配的收入
个人可支配收入
人均国民收入
[答案：个人可支配收入]
33.某啤酒公司准备开发某地市场，调查后发现，该地的人不喜欢喝啤酒。对此，企业市场营销的任务是实行( )。
扭转性营销
刺激性营销
恢复性营销
协调性营销
[答案：扭转性营销]
34.以下哪一项不属于市场营销宏观环境的范畴？( )。
竞争者
政治环境
社会文化环境
经济环境
[答案：竞争者]
35.分析影响消费者行为的内在心理因素的目的是为了( )。
采取适当的营销策略技巧，以诱导消费者作出对企业有利的购买决策
了解消费者的经济承受能力
降低调研成本
区分不同阶层消费者以满足他们不同的需要
[答案：采取适当的营销策略技巧，以诱导消费者作出对企业有利的购买决策]
36.( )是生产者购买决策过程的起点。
确认需求
接受供应企业的报价
寻找和判断潜在的供应来源
说明需求项目的特点和数量
[答案：确认需求]
37.小刘计划购买一台电脑，但他既缺乏电脑方面的知识，又不了解有关的市场情况，对他这样的消费者，企业当务之急的营销措施是( )。
适时传递有关产品的信息
保证一定的存货水平
大幅度降低产品的价格
赠品销售
[答案：适时传递有关产品的信息]
38.消费者初次购买差异性很大的耐用消费品时发生的购买行为属于( )。
经常性购买
探究性购买
多变型
选择性购买
[答案：探究性购买]
39.下列因素中哪个不是影响生产者购买决策的主要因素？
文化
个人
组织
环境
[答案：文化]
40.消费者的购后评价主要取决于( )。
产品质量和性能发挥状况
付款方式
他人态度
赠品优惠
[答案：产品质量和性能发挥状况]
三、多项选择题
41.按照社会市场营销销观念，企业制定市场营销策略时，应兼顾( )。
市场需求
社会整体利益
竞争者的反应
企业内部条件
企业利润
[答案：市场需求；
社会整体利益；
企业利润]
42.以下哪些内容属于企业需承担的社会责任？( )
使消费者获得免费赠品的权利
使消费者具有自由选择产品的权利
使消费者具有申诉的权利
使消费者获得有关产品的充分信息的权利
使消费者获得安全的产品与服务的权利
[答案：使消费者具有自由选择产品的权利；
使消费者具有申诉的权利；
使消费者获得有关产品的充分信息的权利；
使消费者获得安全的产品与服务的权利]
43.企业的任务报告应当做到以下几点：( )
贯彻市场营销观念
鼓舞人心
切实可行
确定营销费用
利润指标明确
[答案：贯彻市场营销观念；
鼓舞人心；
切实可行]
44.密集性增长战略具体的实现途径主要有( )。
产品开发
市场开发
市场渗透
差异化营销
价格折扣
[答案：产品开发；
市场开发；
市场渗透]
45.下列因素中，企业可控制的因素是( )。
地点
政策
价格
产品
竞争者
[答案：地点；
价格；
产品]
46.以下属于市场营销微观环境范畴的有( )。
社会文化环境
经销商
经济环境
竞争者
政治环境
[答案：经销商；
竞争者]
47.下列商品或服务的购买对我国城市居民来说，哪些属于个人可任意支配收入项下的开支？( )
远程旅游
打保龄球
美容
电视机
蔬菜
[答案：远程旅游；
打保龄球；
美容]
48.消费者购买行为中，探究性购买一般有哪些特点？( )
消费者对所需要的商品很不了解
消费者一般对该类商品没有购买经历
不必花费很多时间收集商品信息
商品差异不大
商品一般价格高，购买频率低
[答案：消费者对所需要的商品很不了解；
消费者一般对该类商品没有购买经历；
商品一般价格高，购买频率低]
49.研究生产者购买行为时应做到( )。
分析购买决策各阶段的特征
有针对性地制定营销方案
研究影响购买决策的因素
了解谁参加购买决策
了解购买行为的类型
[答案：分析购买决策各阶段的特征；
有针对性地制定营销方案；
研究影响购买决策的因素；
了解谁参加购买决策；
了解购买行为的类型]
50.在饱和需求状态下，实行保持性营销策略的主要措施有( )。
努力维持现有的需求水平
提高产品价格
保持产品质量的稳定
严格控制成本
增加投资
[答案：努力维持现有的需求水平；
保持产品质量的稳定；
严格控制成本]
形考任务2 试题及答案
一、判断题
1.市场信息就是消费者的需求信息。[答案：错]
2.内部办公系统提供的是结果数据，而营销情报系统则提供即时发生的数据。[答案：对]
3.问卷中问题的安排应先易后难，有简单到复杂，由浅入深。[答案：对]
4.电话调查法回应率高，可以很快给出有效答案，是迅速收集信息的最好方法。[答案：错]
5.搜集二手资料的主要方法是文案调查法。[答案：对]
6.公司最直接的竞争者是那些同一行业统一战略群体的公司。[答案：对]
7.差异优势竞争战略是通过充分认识自己的优势、集中发挥自身优势取胜的竞争战略。[答案：错]
8.企业通常以与本企业相似的竞争者为进攻的目标。[答案：对]
9.市场领先者战略的核心是进攻。[答案：错]
10.采用跟随策略的缺点在于风险很大。[答案：错]
11.消费者购买行为的特征不能作为细分变数。[答案：错]
12.如果市场上所有顾客在同一时期偏好相同，对营销刺激的反应也相近，宜实行无差异性市场策略。[答案：对]
13.避强定位策略要求企业必须具有与竞争对手不相上下的的竞争能力。[答案：错]
14.差异性市场策略的最大缺点是风险较大。[答案：错]
15.生产者市场的标准与消费者市场细分是一样的。[答案：错]
16.经营者除了提供质量合格的产品，还必须提供相应的附加服务，如保养、售后服务等，这是产品整体概念的一部分，很有必要。[答案：对]
17.某摄影用品公司经营照相机、摄影器材、冲洗药品等，其中照相机就是一个产品线，在相机这类产品中，海鸥DF相机就是一个产品项目。[答案：对]
18.品牌是一种集合概念，蕴涵着丰富的市场信息，其中最持久并且揭示了品牌间差异的实质性的是品牌的利益。[答案：错]
19.一个设计出色的产品包装，不但可以保护产品，还可以增加商品本身的价值，进而增加企业的利润。[答案：对]
20.每一种产品都需经历介绍期、成长期、成熟期和衰退期等四个阶段。[答案：错]
二、单项选择题
21.一个由人、机器和程序组成，为营销决策者收集、挑选、分析、评估和分配其所需要的、及时的和准确的信息综合系统就是( )。
企业生态环境系统
市场营销调研系统
市场营销组织系统
市场营销信息系统
[答案：市场营销信息系统]
22.以下哪一个不属于企业内部的信息来源？( )
会计记录
政府发布的经济公报
企业的经济活动分析材料
企业的市场预测资料
[答案：政府发布的经济公报]
23.问卷设计中有这样一个问句：您是否经常购买啤酒？，这个问句存在什么问题？( )
没有不妥
问题过于简短
用词不确切
问题具有引导性
[答案：用词不确切]
24.本调查是为了了解某市上网人口数、上网人口的特性、上网方式、上网时间以相关网络行为，以了解网络使用人口的组成特性与使用状况，这项调研属于( )。
探索性调研
描述性调研
因果分析调研
预测性调研
[答案：描述性调研]
25.市场营销调研的第一步是( )。
收集信息
确定一个抽样计划
确定问题研究目标
进行调研设计
[答案：收集信息]
26.一个企业若要识别其竞争者，通常可从以下( )方面进行。
分销渠道
利润
产业和市场
目标和战略
[答案：产业和市场]
27.( )通过以优质的产品和高水平的服务赢得顾客和公众取得竞争优势。
集中优势竞争战略
高质量竞争战略
差异优势竞争战略
情报分析中心
[答案：高质量竞争战略]
28.当一个企业规模较小，人力、物力、财力都比较薄弱时，应当采取( )竞争策略。
专业化生产和经营
防御策略
进攻策略
市场多角化
[答案：专业化生产和经营]
29.市场领先者扩大市场需求量的途径是( )。
保持市场份额
以攻为守
开辟产品的新用途
正面进攻
[答案：开辟产品的新用途]
30.为了掌握及时准确的竞争者情报，企业需要建立( )。
超大型数据库
情报分析中心
云市场信息系统
自己的市场信息系统
[答案：自己的市场信息系统]
31.同一细分市场的顾客需求具有( )。
较多的共同性
较少的共同性
较少的共同性
绝对的共同性
[答案：较多的共同性]
32.某服装企业将消费者市场分为传统型、新潮型、节俭型奢靡型等，这是依据( )所做的细分。
地理因素
地理因素
心理因素
购买行为因素
[答案：心理因素]
33.避强定位策略的主要优点是( )。
有利于企业占据较佳的市场位置
有利于提高产品的质量
有利于提高企业管理水平
使企业较快速地在市杨上站稳脚跟，市场风险较小
[答案：使企业较快速地在市杨上站稳脚跟，市场风险较小]
34.无差异性策略的最大优点是( )。
市场适应性强
成本的经济性
需求满足程度高
市场占有率强
[答案：成本的经济性]
35.市场细分最重要的作用体现在( )。
有利于企业扩大生产规模
有利于处理好与中间商的关系
有利于企业提高技术研发能力
有利于企业发现和比较市场机会
[答案：有利于企业发现和比较市场机会]
36.某服装厂原来只生产高档服装，后来规模扩大，开始增加生产中档和抵挡服装，这种产品组合策略属于( )。
双向延伸
向上延伸
缩减策略
向下延伸
[答案：向下延伸]
37.宝洁公司为其拥有的不同的美发护发产品分别制定了不同的品牌，在中国市场上，该公司拥有飘柔、海飞丝、潘婷、沙宣和伊卡璐等五大品牌。宝洁公司采取的商标策略是( )。
推进商标策略
类似商标策略
等级商标策略
家族商标策略
[答案：家族商标策略]
38.以下关于包装的说法哪个是不对的？( )
包装对顾客要有吸引力
包装要与其商品的性质及风格一致
包装要易装运、储放
包装越精美越好
[答案：包装越精美越好]
39.以下哪一个不应是优选最佳新产品构想的依据？( )
新产品的获利情况
新产品的体积大小
未来的市场潜量
新产品的成本与设备能力情况
[答案：新产品的体积大小]
40.在新产品开发过程的第一个阶段，营销部门的主要责任是( )。
搜集构想
评核与筛选
进行环境分析
进行营业分析
[答案：搜集构想]
三、多项选择题
41.二手资料的信息来源有( )。
报刊、书籍
内部来源
原始资料
政府刊物
商业资料
[答案：报刊、书籍；
内部来源；
政府刊物；
商业资料]
42.以下属于调研方案设计需要确定的问题的是( )。
企业的市场定位
调研项目预算
需要回答什么问题
何时收集信息
如何收集信息
[答案：调研项目预算；
需要回答什么问题；
何时收集信息；
如何收集信息]
43.以下哪几个是市场领先者的策略？( )
正面进攻
阵地防御
开辟产品的新用途
提高市场占有率
季节折扣
[答案：阵地防御；
开辟产品的新用途；
提高市场占有率]
44.补缺基点的特征主要有( )。
企业具有占据该补缺基点所必需的资源和能力
产品的需求具有较强的季节性
生产和消费都比较集中
有足够的市场潜量和购买力
对主要竞争者不具有吸引力
[答案：企业具有占据该补缺基点所必需的资源和能力；
有足够的市场潜量和购买力；
对主要竞争者不具有吸引力]
45.除了对某些同质商品外，消费者的需求总是各不相同的，这是由消费者的( )等差异所决定的。
个性
购买行为
文化背景
地理位置
年龄
[答案：个性；
购买行为；
文化背景；
地理位置；
年龄]
46.地理细分变数有( )。
生活方式
气候
地形
人口密度
城乡
[答案：气候；
地形；
人口密度；
城乡]
47.包装的作用表现在( )。
增加产品的实用性
保护产品
传递产品信息
便于识别商品
方便使用
[答案：保护产品；
传递产品信息；
便于识别商品；
方便使用]
48.企业在市场定位过程中，( )。
要选择本企业产品的特色和独特形象
要研究目标顾客对该产品各种属性的重视程度
要避开竞争者的市场定位
要了解竞争产品的市场定位
要充分强调本企业产品的质量优势
[答案：要选择本企业产品的特色和独特形象；
要研究目标顾客对该产品各种属性的重视程度；
要了解竞争产品的市场定位]
49.企业针对成熟期的产品所采取的市场营销策略，一般来说可采取的途径是( )。
巩固老用户
开发新市场
立即停止生产
重点宣传企业信誉
开发新产品
[答案：巩固老用户；
开发新市场；
重点宣传企业信誉；
开发新产品]
50.新产品开发需要优选最佳产品构想，选择的依据是( )。
未来的市场潜量
新产品的获利情况
新产品的原料来源保证情况
新产品的成本与设备能力情况
[答案：未来的市场潜量；
新产品的获利情况；
新产品的原料来源保证情况；
新产品的成本与设备能力情况]
形考任务3 试题及答案
一、判断题
1.在竞争激烈的情况下，为了与同行和平共处，适于采用随行就市定价法。[答案：对]
2.成本导向定价法的缺点是不能反映市场需求状况和竞争状况。[答案：对]
3.当企业以利润最大化为定价目标时，其价格往往定得很高，以求在最短的时间内取得最大利润。[答案：错]
4.产品的需求价格弹性与产品本身的独特性和知名度密切相关，越是独具特色和知名度高的产品，需求弹性越大，反之，则需求弹性越小。[答案：对]
5.对于互补产品的定价原则是同高同低。[答案：错]
6.分销渠道的存在是为解决因生产与消费的分离而产生的产品数量、品种、时间、地点和所有权等方面的矛盾。[答案：对]
7.生产企业在特定的市场里，选择几家批发商或零售商销售特定的产品，这就是选择性销售。[答案：对]
8.真正折扣商店以低价销售产品，所以其经营的产品品质一般不会很高。[答案：错]
9.直效营销有助于企业降低经营成本。[答案：对]
10.消费品分销渠道的主要类型是直接式渠道。[答案：错]
11.公共关系是一项短期的促销方式。[答案：错]
12.企业进行有效沟通的第一步就是找出目标接受者。[答案：对]
13.促销的实质是商品交换。[答案：错]
14.销售促进适用于品牌忠诚性较强的消费者。[答案：错]
15.网络营销的目的，是利用各种互联网工具为企业营销活动提供有效的支持。[答案：对]
16.关系营销就是企业要经常单向地向顾客发送信息，以此来影响顾客的购买行为。[答案：错]
17.数据库营销的运作的第一步是数据存储。[答案：错]
18.绿色营销是以满足消费者的利益为目的、以保护企业利益为宗旨的营销模式。[答案：错]
19.行动式营销通过偶像、角色来激发消费者，使其生活形态得以改变，从而实现产品的销售。[答案：对]
20.当产品处于其生命周期的介绍期时，促销策略的重点是认识了解商品，提高知名度。[答案：对]
二、单项选择题
21.以下属于需求导向定价法的有( )。
理解价值定价法
追随定价法
随行就市定价法
成本加成定价法
[答案：理解价值定价法]
22.当企业有意愿与同行和平共处而且自身产品成本的不确定因素又较多时，企业往往会采取( )的定价方法。
理解价值定价法
随行就市定价法
密封递价法
边际成本加成法
[答案：随行就市定价法]
23.一般说来，产品最低价格取决于( )。
产品的成本费用
相关产品的价格
产品的市场需求
替代产品的价格
[答案：产品的成本费用]
24.在以下哪种情况下，企业宜采取薄利多销策略？( )
产品缺乏需求弹性即E＜l时
产品富于需求弹性即E＞l时
产品具有一般需求弹性即Ｅ＝1时
产品是生活必需品
[答案：产品富于需求弹性即E＞l时]
25.在市场对产品价格极为敏感、企业的生产成本和经营费用会随生产经营的增加而下降，低价不会引起实际和潜在的竞争，企业宜对此产品采用( )
中间定价
理解价值定价
渗透定价
撇脂定价
[答案：渗透定价]
26.在工业品(特别是单位价值较高的工业品)销售中，( )模式占主要地位。
直接渠道
长渠道
间接渠道
宽渠道
[答案：直接渠道]
27.下列情况下的( )类产品宜采用最短的分销渠道。
单价低、体积小的日常用品
处在成熟期的产品
生产集中、消费分散的产品
技术性强、价格昂贵的产品
[答案：技术性强、价格昂贵的产品]
28.以下哪一项不是批发商的职能？( )。
沟通产消信息
延长产品的生命周期
承担市场风险
集散商品
[答案：延长产品的生命周期]
29.下面哪种方式不属于直效营销？( )
电视营销
店铺营销
电话营销
目录营销
[答案：店铺营销]
30.渠道成员之间彼此独立，各为其利，条件合适便达成购销交易，不合适便各自独自行动，这种松散的销售网络结构称之为( )
所有权式垂直分销渠道结构
管理式垂直分销渠道结构
契约式垂直分销渠道结构
个别式分销渠道结构
[答案：个别式分销渠道结构]
31.整合营销沟通的目的是( )
整合沟通内容
建立起品牌与消费者之间的长期关系
提高沟通效率
整合沟通资源
[答案：建立起品牌与消费者之间的长期关系]
32.制造商推销价格昂贵、技术复杂的机器设备时，适宜采取( )的方式。
经销商商品陈列
广告宣传
人员推销
营业推广
[答案：人员推销]
33.哪种促销方式是一种能见度最高的公共沟通方式，受众面广，并在一定范围表现为无差异地提供信息，许多人共同接受同样的信息？( )
销售促进
人员推销
公共关系
广告
[答案：广告]
34.以下哪个不是广播媒体的优越性？( )。
制作简单、费用较低
传播迅速、及时
听众广泛
针对性强，有的放矢
[答案：针对性强，有的放矢]
35.以下不属于销售促进方式的是哪一项？( )
上门推销
优惠券
赠品促销
订货会与展销会
[答案：上门推销]
36.以下哪个不是网络营销的手段？( )
网上商店
搜索引擎注册与排名
商品展销会
交换链接
[答案：商品展销会]
37.关系营销的本质特征不包括( )。
更快地达成交易
双向互动的沟通
即时的信息分享
多赢的营销活动
大规模定制的内涵是( )。
[答案：更快地达成交易]
38.一种产品或服务满足绝大多数消费者的需要
产品品种的多样化
个性化的产品和服务的大规模生产
不同的产品或服务满足不同消费者的需要
[答案：个性化的产品和服务的大规模生产]
39.以下哪一个不属于企业体验营销的策略？( )
直接营销
情感式营销
思考式营销
感官式营销
[答案：直接营销]
40.以下哪一个不是绿色产品的特征？( )
产品既能满足消费者的需求，又能达到有关环保和安全卫生的标准
采用绿色包装和绿色标志
产品尽可能减少资源的消耗，更多地利用再生资源
产品质优价廉，有良好的售后服务
[答案：产品质优价廉，有良好的售后服务]
三、多项选择题
41.以下哪种价格形式属于差别定价？( )
在节假日或换季时机举行的大甩卖、酬宾大减价等活动
对不同花色、不同款式的同种商品所定的不同价格
剧院里不同位置的座位的票价不同
公园门票对某些社会成员给予优惠
对大量购买的顾客所给予的优惠
[答案：对不同花色、不同款式的同种商品所定的不同价格；
剧院里不同位置的座位的票价不同]
42.影响产品需求价格弹性的因素很多，在以下哪种情况下产品的需求价格弹性最小？( )
与生活关系密切的必需品
与生活关系不十分密切且竞争产品多的非必需品
缺少替代品且竞争产品也少的产品
用途很多的产品
知名度高的名牌产品
[答案：与生活关系密切的必需品；
与生活关系不十分密切且竞争产品多的非必需品;知名度高的名牌产品]
43.以下( )情况下，新产品可采取渗透定价策略?
新产品无明显特色，且市场已被他人领先
生产和分销成本有可能随产量和销量的扩大而降低
新产品竞争激烈
产品需求的价格弹性小
新产品有显著优点
[答案：新产品无明显特色，且市场已被他人领先；
生产和分销成本有可能随产量和销量的扩大而降低；
新产品竞争激烈]
44.价格折扣主要有( )等类型。
业务折扣
季节折扣
数量折扣
现金折扣
赠品销售
[答案：业务折扣；
季节折扣；
数量折扣；
现金折扣]
45.短渠道的好处是( )。
有利于杜绝假冒伪劣
产品上市速度快
市场信息反馈快
节省流通费用
产品市场渗透能力强、覆盖面广
[答案：产品上市速度快；
市场信息反馈快；
节省流通费用]
46.下列哪种情况适宜采取普遍性销售策略？( )
产品技术性强
产品潜在的消费者或用户分布面广
产品易腐易损，需求时效行强
企业生产量大、营销能力强
产品体积大
[答案：产品潜在的消费者或用户分布面广；
企业生产量大、营销能力强]
47.具备下列哪些条件时，企业可选择直接式渠道？( )
产品易腐易损，需求时效性
产品技术性强
市场需求范围广
中间商实力强、信誉高
消费者或用户一次需求批量大
[答案：产品易腐易损，需求时效性；
产品技术性强；
消费者或用户一次需求批量大]
48.影响分销渠道设计的因素有( )。
企业特性
产品特性
竞争特性
环境特性
顾客特性
[答案：企业特性；
产品特性；
竞争特性；
环境特性；
顾客特性]
49.影响企业促销组合和促销策略的因素很多，主要应考虑的因素有( )。
产品生命周期的阶段
市场细分
现实和潜在顾客的状况
产品类型与特点
推或拉的策略
[答案：产品生命周期的阶段；
现实和潜在顾客的状况；
产品类型与特点；
推或拉的策略]
50.以下哪种情况适宜采用人员推销？( )
价格昂贵的产品
企业推销能力强
企业产品只在某几个市场销售
技术性强，消费者和用户集中
当产品处于介绍期时
[答案：价格昂贵的产品；
企业推销能力强；
企业产品只在某几个市场销售；
技术性强，消费者和用户集中]
形考任务4 试题及答案
一、案例设计与分析(15分)(请将答案以附件的形式提交，在在线输入框中输入见附件)
请上网(或通过其他方式，如报纸、杂志等)查找一篇市场营销学方面的案例，将其复制在本次作业上，就你所选择的案例提出1~2个问题，并做出分析或判断。(分析部分不少于500字)(评分标准：案例5分，问题5分，分析5分)
【注：(1)学生可以自行采集案例，但须保证案例的真实性；
(2)不得选用本课导学和网络课程提供的案例)】
参考答案：
在80年代和90年代初，罐头在中国市场上有很大的销量，尤其是水果罐头，更是受到广大消费者的喜爱。在汕头有一罐头厂，以生产橘子罐头出名，但是剩下的橘子皮一直没有很好的方法处理，于是便将橘子皮以九分钱一斤的价格送往药品收购站销售，但依然十分困难。他们思考难道橘子皮只能入中药做成陈皮才有用?经过一段时间的研究，他们终于开发出“珍珠陈皮“这一新用途，可将其用做小食品．而且这种小食品具有养颜、保持身材苗条等功能。牋牋?以何种价格销售这一产品？经市场调查发现，妇女和儿童尤其喜欢吃零食，且在此方面不吝花钱，但惧怕吃零食会导致肥胖，而珍珠陈皮正好解其后顾之忧，且市场上尚无同类产品。于是，他们决定每15克袋装售价1元，合33元一斤，投放市场后，该产品销售火爆。
(1)该企业采取了何种定价策略？
答：这一案例运用了新产品定价策略中的撇脂定价策略，撇脂定价是指产品在生命周期的最初阶段，把产品价格定得很高以攫取最大利润。本案例中，罐头厂将“珍珠陈皮”一新产品定价为33元／斤的高价，能最大限度地为企业赚取利润。
(2)为什么要采用这种策略？
答：采取撇脂定价是因为：(1)“珍珠陈皮”这种小食品生命周期短，生产技术一般比较简单，易被模仿，即使是专利产品，也容易被竞争者略加改进而成为新产品，故应在该产品生命周期的初期，趁竞争者尚未进入市场之前获取利润，来尽快弥补研制费用和收回投资。(2)“珍珠陈皮”之所以敢采取撇脂定价策略，还因为有如下保证：①市场需求较大；
②产品质量较高，配科和包装均较考究；
②产品迎合了消费者追求健美的心理，既能防止肥胖，又可养颜；
④产品是新产品。
(3)若低价销售是否能获得与高价同样多甚至更多的利润？
答：在此案例中，企业不能制订低价，否则将导致利润大量流失，因为若实行低价，一方面无法与其他廉价小食品区分开来，需求量不一定能比高价时大，另一方面该食品生产工艺并不复杂，很快就会有竞争者进入，采取低价格根本就无法收回投资。
二、论述题(5分)(请将答案以附件的形式提交，在在线输入框中输入见附件)
在以下题目中任选一题，提出自己的观点，进行分析论述。要求：观点明确，论证充分，文字简练。不少于300字。
1.当消费者购买洗衣机时，有的人会以洗衣机的洁衣能力、操作的简便性为依据决定是否购买，而有的人是因为洗衣机的外观漂亮、售后服务好购买，这是为什么呢？研究消费者购买行为的这一特性，对企业营销有什么意义？
2.是不是所有的竞争对手都是企业的敌人？如果不是，试说明竞争对手能为企业带来哪些好处？
3.高档产品才是优质产品的观点是否正确？为什么？
4.商品的降价竞争尤其适合于需求价格弹性较大的商品，你对这句话是如何认识的？
答：造成这种现象主要是因为消费者在购买商品时追求的利益是不同的，也就是购买着眼点不同。这是由影响购买行为的这种因素决定的。企业必须要研究消费者购买行为的这一特性，可以根据这种分析进行市场细分，从中选择自己的目标市场，也可以为不同追求的消费者分别设计、提供不同的产品，达到扩大市场的目的。
第4篇: 国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案
国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
单元自测1 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]— Could you please connect me with the HR Department？ — _______ [答案]Hold on a minute， please. I"ll put you through. [题目]I have never read a book that is ______ than Harry Potter. [答案]more intereting [题目]The _____ question is much more different than this one. [答案]sixth [题目]— Could you give me your phone number？ — _______ [答案]Sure. My phone number is 135-5674-5633. [题目]— What"s your major please？ — _______ [答案]Sure. My phone number is 135-5674-5633. [题目]— Hello， may I speak to Henry？ — _______ [答案]This is Henry speaking. [题目]— If you"re short-listed for the interview， we"ll ring you by Friday. — _______ [答案]OK，Madam.I"m looking forward to hearing from you. [题目]Going green ____ have to be a challenge. [答案]doesn"t [题目]Hold on a minute， please. I"ll put you _____ . [答案]through [题目]Placing a job advertisement on an online job board is _____. [答案]sostly [题目]There are ______ of ways to make your house look greener. [答案]plenty [题目]There are ______ students in Class One than in Class Two. [答案]more [题目]This garden is three times as ______ as that one. [答案]big [题目]What matters is how your house looks and how it_____ you and others residing in it. [答案]affects [题目]You don"t have to start over from ______. [答案]scratch 二、完形填空：阅读下面的短文，选择合适的内容将短文补充完整。
TOP 3 GREEN HOME INNOVATIONS [答案]D.There are many things you can do to reduce carbon emission and help to make the earth a better place for future generations. Here are a few suggestions. [答案]EAlthough LED lamps cost more money than standard incandescent or compact fluorescent bulbs do at the beginning， these long-lasting LED lamps will eventually be worth the money because of nergy saved. LED lamps also produce a cleaner， more natural light. [答案]C.Wateris a hot topic， especially in the Southwest. Household water filters are now
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
available to clean and reuse water from showers and baths. Gray water reuse systems redirect the used water from washing machines to lawns or gardens. [答案]B
[答案]A. Building materials and embellishments like paint and carpets can emit chemical compounds into the atmosphere， and because a home is an enclosed space， those compounds can sometimes accumulate to dangerous levels. Installing a whole-house air purification system is one way to keep indoor air clean and circulating. Going green doesn"t have to be a challenge. A home is a long-term investment. You don"t have to start over from cratch. Make small changes. Choose environmentally friendly paint or LED bulbs. Chances are that your home will need improvements eventually.Whenever possible， choose upgrades that will reduce your carbon footprint. It"s good for the planet， and it"s good for you. A. In recent years indoor air pollution has got a lot of attention. B. Air Purification C. Water Recycling D. In the last decade a growing number of people were interested in conserving energy and preserving the environment by living green E. LED Lighting 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写T错误写F。
FIVE TIPS TO MAKE YOUR HOUSE LOOK GREENER There are plenty of ways to make your house look greener. It doesn"t matter how many people reside in your home. It doesn"t even matter what is the size of your home. What matters is how your house looks and how it affects you and others residing in it. It is very necessary to make your house look greener because it has a direct impact on your health. If you keep your house greener， you will get rid of many dangerous diseases. Here are some ways to keep it greener. 1. GOOD AND RELIABLE INTERIOR Indoor material， like windows， doors， cupboards， etc. must be of good quality. These things play an important role to clean the house. Doors and cupboards must be of high quality wood. Aluminium windows must be used. You must use high-quality paints for walls， doors， windows and cupboards. 2. USING WIDER WINDOWS AND DOORS FOR VENTILATION. Oxygen is a necessary element to enable you to live alive. For healthy life， windows and doors must be wide and usually be kept open at least for 15 hours a day， as ventilation of air makes you fresh and healthy. 3. PLACING PLANTS ESPECIALLY FLOWERS AT VARIOUS PLACES No one wants an empty house， and plants definitely play a refreshing role. First， the plants provide you with oxygen necessary for survival. Second， plants and especially flowers spread heart-attracting fragrance. All unhealthy odors are eradicated from your home and you feel fresh whenever you are inside it. Flowers also make your home interior look more appealing. 4. DISPOSING OFF WASTES AWAY FROM HOME REGULARLY It"s very important to throw away household wastes far from your house every day. When wastes are kept untouched for many days， they attract bacteria and viruses. Flies and mosquitoes also start gathering and increasing at such places. As a result， diseases are caused. 5. USING ANTI-BACTERIAL MATERIALS FOR WASHING FLOORS AND CONTENTS
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
Usually unclean fans， floors and walls breed bacteria and viruses， which are then carried by flies and mosquitoes. These carriers then infect the humans by contact through contaminated food or direct attacks on human body. It"s always recommended to use anti-bacterial or anti-viral cleaners for fans， floors， walls， laptops， and TVs. 1. A green home is closely related with the size of your home. [答案]F 2. A green home does good to your health. [答案]T
3. The quality of indoor materials is of great importance to keep the house clean. [答案]T 4. Household wastes should be thrown away daily. [答案]T 5. Flies and mosquitoes breed bacteria and viruses. [答案]F
单元自测2 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]____ trying to beat back the rising flood， innovative amphibious buildings can adapt to the rising flood. [答案]Instead of [题目]— Could you recommend some famous architectural buildings to visit in China？ —
_______ [答案]I highly recommend the Bird"s Nest. [题目]— To be exact， what should I wear for the interview？ —
_______ [答案]You should wear formal clothes for the interview. [题目]— Well， may I know how long the training will be？ —
_______ [答案]It will last six months. [题目]— What does your company specialize in？ —
_______ [答案]Our company specializes in flood-proof development. [题目]— What is the training about？ —
_______ [答案]It is about the latest flood-proof design of hours. [题目]A _____ designer is needed. [答案]full-time [题目]It was the Louvre Pyramid_____ brought him worldwide fame. [答案]that [题目]My first ____ is the Taj Mahal because it is a teardrop of love. [答案]recommendation [题目]Of the two architectural designs， I think this one is _____. [答案]better [题目]Our company specializes _____ architectural design. [答案]in [题目]Pei was the son of a ____ banker. [答案]prominent [题目]We will ____ you later. [答案]contact [题目]Well， the design manager is ____ by your CV and he wants you to be in his team. [答案]impressed
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
[题目]You do not mind____long hours， do you？ [答案]working 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u2-Task%203.mp3 1. Mary is receiving Henry. [答案]T
2. Henry will work in the Personnel Department. [答案]F 3. Henry does mind working long hours. [答案]F
4. Henry often took quite a few courses each semester in school. [答案]T 5. Henry didn’t do any part-time job when he was at school. [答案]F
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
capsule hotels， each guest stays in a small sleeping space called capsule. It measures about 2 meters in length and1 meter in both width and height. It is a type of hotel first developed in Japan intended to provide cheap， basic overnight accommodation for guests who do not require the services offered by traditional hotels. Facilities differ， but most include a television and wireless internet connection. There are many buttons in the capsule. One turns on the light， one turns on the TV， one controls the channels. There is a radio and an alarm clock built in. The open end of the capsule can be closed， for privacy， with a curtain or a fiber glass door. Luggage is stored in a locker. Clothes and shoes are sometimes exchanged for a yukata and slippers on entry. Washrooms are communal. Guests are asked not to smoke or eat in the capsules. Some hotels also provide restaurants (or at least vending machines， pools， and other entertainment facilities. Capsules are used primarily by men. Some capsule hotels offer separate sections for male and female guests. The benefits of these hotels are convenience and price， usually around ？2000-4000 (USD 25-50 a night. They provide a place for those who may be too drunk to return home safely. About 30% at the Capsule Hotel were unemployed or underemployed and were renting capsules by the month. It was first offered to salary men who had missed the last train home， but now it is also popular with travelers from all over the world. Therefore， it"s going to gain more popularity. 1. The space of each capsule is quite【】. [答案]C. limited 2. Most capsules are not equipped with【】in the small sleeping space. [答案]B. washrooms 3.Capsule hotels were first developed in【】. [答案]A. Japan 4.The benefits of these hotels do not include【】. [答案]B. comfort 5.The writer has a【】attitude towards capsule hotels. [答案]C. neutral 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写T错误写F。
AMPHIBIOUS ARCHITECTURE: FLOOD-PROOF HOME DESIGNS Instead of trying to beat back the rising flood， innovative amphibious buildings can adapt to the rising flood. These buildings are ready for whatever Mother Nature might throw at them– even 10-foot floodwaters. Let"s take a look at just two of them. THE UK"S FIRST AMPHIBIOUS HOUSE The UK"s first amphibious house is located on the Thames River. And the first amphibious building in Britain will be completed soon. Baca Architects designed this home for a couple
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
who wanted to live on a flood-prone island， an island easy to be attacked by floods， in the Thames River. This building is equipped with a terraced landscape. And this terraced landscape acts as an early warning system when the waters are rising. The terraces will be filled with water before the ‘wet dock’ under the house does， and then the home itself will slowly rise to stay above the water. SOLAR POWERED FLOATING SCHOOL IN NIGERIA Residents of Makoko in Nigeria have been building houses on stilts for generations. People there go from one house to another by canoe. As sea levels are rising， officials threaten to tear down the entire community. If these houses are tore down， 250，000 people will be homeless and have to look for a new place to live. Architects found a solution in floating structures with improved sanitation conditions. The first completed example is a three-storey solar-powered school. This amazing floating school addresses social， physical and ecological needs. Built on top of 256 recycled blue barrels， the school buildings are made of triangular bamboo and wood. Makoko"s residents made full use of their skills when building these structures. With three levels， the solar-powered high school has room for 100 local kids and recycles rainwater to flush the toilets. And the cost for the whole school structures was under $7，000. 1.Innovative amphibious buildings have adaptation to the rising flood. [答案]T 2.The first amphibious building in Britain has been completed. [答案]F
3.250，000 residents of Makoko in Nigeria will be homeless if officials tear down their houses. [答案]T
4.The first completed floating school has three floors. [答案]T
5.In the opinion of the writer， the cost for the floating school was quite high.[答案]F
单元自测3 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]____ trying to beat back the rising flood， innovative amphibious buildings can adapt to the rising flood. [答案]Instead of [题目]— Could you recommend some famous architectural buildings to visit in China？ — _______ [答案]I highly recommend the Bird"s Nest. [题目]— To be exact， what should I wear for the interview？ — _______ [答案]You should wear formal clothes for the interview. [题目]— Well， may I know how long the training will be？ — _______ [答案]It will last six months. [题目]— What does your company specialize in？ — _______ [答案]Our company specializes in flood-proof development. [题目]— What is the training about？ — _______ [答案]It is about the latest flood-proof design of hours. [题目]A _____ designer is needed. [答案]full-time
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
[题目]It was the Louvre Pyramid_____ brought him worldwide fame. [答案]that [题目]My first ____ is the Taj Mahal because it is a teardrop of love. [答案]recommendation [题目]Of the two architectural designs， I think this one is _____. [答案]better [题目]Our company specializes _____ architectural design. [答案]in [题目]Pei was the son of a ____ banker. [答案]prominent [题目]We will ____ you later. [答案]contact [题目]Well， the design manager is ____ by your CV and he wants you to be in his team. [答案]impressed [题目]You do not mind____long hours， do you？ [答案]working 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u3-Task%203.mp3 1. Milk cartons are unburnable trash. [答案]F
2. Everyday Henry can leave his rubbish outside as he wishes. [答案]F 3. Plastics would harm the environment if you were to burn them. [答案]T 4. You can leave batteries and clothes once every week. [答案]F
5. Henry can just leave all his rubbish outside his apartment without putting them into a bag. [答案]F
二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u3-Task%205.mp3 1. The Belgian city of Ghent has declared Mondays meat-free days. [答案]F
2. The livestock sector has become one of the top two or three most significant contributors to the most serious environmental problems. [答案]T 3. The author is a complete vegetarian. [答案]F
4. According to the passage， people who eat less meat will be easily sick. [答案]F
5. There aren"t many vegetarian dishes in the restaurant mentioned in the passage. [答案]F
单元自测4 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]_______is well known， Shanghai is a big city． [答案]As [题目]— What do you think of your new computer？ — _______ [答案]It is really fantastic. [题目]— How long is this cell phone guaranteed？ — ______ [答案]You can refund it in 7 days and exchange it in one year. [题目]— I have just got an iPad as my birthday gift. — ______ [答案]Congratulations !
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
[题目]— I want to look for a smart phone priced about 1000 Yuan. Do you have some to recommend？ — _______ [答案]Of course，Please take a look at this one. [题目]— It is a little expensive for me. Can I have a discount？ — ______ [答案]The price has been reduced by 50%.It is a real bargain. [题目]He characterized briefly the main ______in the world today. [答案]trend [题目]He is working hard， ______will make him pass the final exam. [答案]which [题目]I am interested in novels______by Hemingway. [答案]written [题目]Milton ______the glass to his lips. [答案]raise [题目]Most of the artists ______ to the party were from South Africa. [答案]invited [题目]Prices of daily goods______online can be lower than store prices. [答案]bought [题目]The company has______$10 million for advertising. [答案]budgeted [题目]The store will______5% for cash payment. [答案]discount [题目]This will make computer games more ______ than ever. [答案]interactive 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
The fridge is considered necessary. It has been so since the 1960s when packaged food list appeared with the label: Store in the refrigerator. In my fridgeless Fifties childhood， 1 was fed well and healthy. The milkman came every day， the grocer， the butcher (肉商， the baker， and the ice-cream man delivered two or three times each week. The Sunday meat would last until Wednesday and surplus(剩余的 bread and milk became all kinds of cakes. Nothing was wasted， and we were never troubled by rotten food. Thirty years on food deliveries have ceased， fresh vegetables are almost unobtainable in the country. The invention of the fridge contributed comparatively little to the art of food preservation. Many well-tried techniques already existed -- natural cooling， drying， smoking， salting， sugaring， bottling... What refrigeration did promote was marketing --- marketing hardware and electricity， marketing soft drinks， marketing dead bodies of animals around the world in search of a good price. Consequently， most of the world"s fridges are to be found， not in the tropics where they might prove useful， but in the rich countries with mild temperatures where they are climatically almost unnecessary. Every winter， millions of fridges hum away continuously， and at vast expense， busily maintaining an artificially-cooled space inside an artificially-heated house -- while outside， nature provides the desired temperature free of charge. The fridge"s effect upon the environment has been evident， while its contribution to human happiness has been not important.
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
1. The statement In my fridgeless fifties childhood， I was fed well and healthily. suggests that the author was well-fed and healthy even without a fridge in his fifties. [答案]F 2. The author says that nothing was wasted before the invention of fridges because people had effective ways to preserve food. [答案]T
3. Consumers benefited the most from fridges according to the author？ [答案]F 4. What refrigeration did promote was food-preserving. [答案]F 5. The author is critical to fridges. [答案]T
二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u4-Task%203.mp3 1. They are talking about a camera. [答案]F
2. You can find a mobile phone in any of latest MP4. [答案]F 3. The new cell phone is just like a pad. [答案]T
4. Digital devices are becoming bigger and harder to carry. [答案]F 5. The cell phone generally has memories of over 512 MB. [答案]T
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C、D三个选项中选出一个最佳选项。
An e-book(also referred to as an electronic book，e-book，or e-bookis a digital version of a print book that you download and read. But if you want to read an e-book， you must have an E-book Reader， which is a kind of free software used by your computer. Make sure you have installed the appropriate Reader before you download your e-book from the Internet. The software allows you to turn the words on the screen into the size you like. It also helps you turn pages and change your viewing options. E-books are a fun alternative to regular books. You can download them to any computers and create your own library of hundreds of titles. If you load them onto your portable computer，you can take them with you when you travel. Some e-books are even interactive! Best of all，when you order an e-book，there is no waiting and no shipping charges. The amount of time it takes to download your e-book depends on the speed of your connection and the size of your e-book. 1. From this passage，we learn that an e-book【】. [答案]D. can be read when special software is installed 2. The E-book Reader is used for【】. [答案]A. reading an e-book you’ve downloaded 3. From this passage，we can learn that【】. [答案]A. you can read an e-book on a laptop when you travel 4. Which of the following statements is TRUE？【】
[答案]C. The downloading time is decided by the e-book"s size. 5. The passage is mainly about【】. [答案]B. a new kind of book—the E-books 单元自测5 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目 [题目]The book you ordered is not. [答案]available
[题目]_____ Mr Zhang said is quite right. [答案]What [题目]_______ had the bell rung _______ the students took their seats. [答案]Hardly；
when [题目]— Have you ever shopped online？
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
— ______. [答案]Quite often .It is very convenient，saving me a lot of time. [题目]— I have no idea about where to buy a present for my friend， can you give me some advice？ — ______ [答案]Taobao may be a good choice for you. [题目]— So kind of you to recommend such a good website for shopping. — _______. [答案]My pleasure [题目]— Would you like to join us to shop online？ — ______， but I should finish my homework first. [答案]I"d love to [题目]— You always shop online. Is it really reliable？ — __________ [答案]Good luck to you. [题目]All these measures will dramatically the development of the western areas in China. [答案]boost [题目]Having an education from a school will make you realize your dream and get recognition. [答案]reputable [题目]He with his wife on household expenses. [答案]dispute [题目]It was not _______ he took off his glass ____I realize who he was. [答案]until；
that [题目]We must ______unnecessary expense. [答案]eliminate [题目]We must put _____ into practice. [答案]what we have learned [题目]We sent the injured to the hospital_______ the accident happened. [答案]immediately 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u5-Task%203.mp3 1. Both of them like online shopping very much. [答案]F
2. Being cheap is one of the reasons for online shopping. [答案]T
3. Henry is a big fan of digital products， so he likes sitting in front of the computer all day. [答案]F
4. Henry will go to the department store with Sally. [答案]T 5. Both of them will visit the computer store. [答案]F
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C、D三个选项中选出一个最佳选项。
While there are still many people who don"t feel comfortable using a credit card to buy over the Internet， e-commerce is absolutely here to stay. If you take a few precautions buying over the Internet can actually be safer than using your credit card in a restaurant. Just as you should notice your surroundings and suspicious-looking people when withdrawing (提取 money from an ATM， you should know how to recognize the warning signs of Internet tricks and take steps to avoid being a victim when shopping online. Here are some good tips to remember when shopping online: Before submitting your personal information to a site， try to find out how the information
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
may be used and whether it will be sold to or shared with other businesses. If you don"t like what you read， shop somewhere else. Don"t provide personal information such as address ， telephone number， social security number ， or e-mail address unless you know who you are providing the information for， why it" s being requested ， and how it will be used . Use a credit card， not a debit card (借记卡 for shopping on the internet. Debit cards don"t have the same protection as credit cards. Carefully review your credit card and bank statement each month for unknown charges and inform your credit card company or bank immediately if you notice any charges you didn"t know about. Clean your computer with free online software that detects spy-ware and install a firewall (防火墙 to ensure the sites you shop on don" t install spy-ware on your computer. 1. While shopping online， you should【】
[答案]C. find out how the personal information willbe used 2. According to the passage， if you find your credit card has unexplained charges， you should 【】
[答案]A. tell your credit card company as soon as possible 3. The underlined word precaution in Paragraph One means something done to【】. [答案]B. protect you against loss or possible dangers 4. What is not advised by the writer when shopping online？ 【】 [答案]C. Visiting famous websites. 5. What" s the writer" s purpose in writing this passage？ 【】 [答案]C. To tell us how to shop safely online. 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
It is amazing to note that the Internet is still such a new device，and yet it is one of the fastest and most powerful media tools. But think about it for a moment. On the Internet，a big online company can be run by only two guys in their garage. So it is only reasonable then，that people shopping online would be a little leery of the security levels. Internet giants such as Microsoft knew consumer confidence was the key to getting virtual(虚拟的 shopping off the ground，and they work hard to make people feel safe to shop online. Credit card companies，too，quickly saw the potential for online shopping，and have installed things like online shopping insurance for people. If you ever have a problem with your online credit purchases，many credit card companies will happily refund(退还 your money and then set their claws on the company that wronged you. Now that’s buying power! There are other bonuses for online shoppers，of course. No line 1.[答案]F；
2.[答案]T；
3.[答案]F；
4.[答案]T；
5.[答案]T
单元自测6 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]I really appreciate __________ to help me， but I am sure that I will be able to manage by myself. [答案]your offering
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
[题目]Society is now much more _____________ than ever before. [答案]diverse [题目]— Could you help me with this crossword puzzle， please？ —_____________ [答案]Sorry I can"t. It"s too difficult for me. [题目]— Do you still like playing Majiang now？ —_____________ [答案]Not at all.Ihaven"t played it for ages. [题目]— How often do you go dancing？ —_____________ [答案]Every other day. [题目]— What do you think of the song？ —_____________ [答案]It sounds sweet. [题目]— Let"s go to a movie after work， OK？ —_____________ [答案]Never mind. [题目]He"s the best _____________ I"ve come across this season， a great player. [答案]opponent [题目]I prefer __________ to __________. [答案]driving……being driven [题目]It is necessary __________ the book immediately. [答案]for him to return [题目]It"s no use _____________ here， let"s go home. [答案]waiting [题目]She _____________ close contacts with the scientist for many years. [答案]maintained [题目]There are many ways _____________ the problem. [答案]to solve [题目]These shops _____________ to the needs of children. [答案]cater [题目]We have fully _____________ smoke alarms on all staircases. [答案]functional 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u6-Task%204.mp3 1. Judy doesn"t like to play games that require her to think hard. [答案]F 2. Henry is good at darts. [答案]T
3. Henry used to play dominos with his parents every day. [答案]F 4. Judy enjoys playing cards online. [答案]F 5. Judy is an expert at mahjong. [答案]F
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
In 1933， an unknown American called Clarence Nash went to see the filmmaker Walt Disney. He had an unusual voice and he wanted to work in Disney"s cartoon(动画片 film for children. When Walt Disney heard Nash"s voice， he said Stop! That"s our duck! The duck was the now-famous Donald Duck， who first appeared in 1934 in the film The Wise Little Hen. Donald lived in an old houseboat(水上住家 and wore his sailor jacket and hat.
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
Later that year he became a star after an eight-minute Mickey Mouse film. The cinema audience liked him because he was lazy and greedy(贪婪的， and because he lost his temper(发脾气 very quickly . And they loved his voice when he became angry with Mickey"s eight nephews(侄子. Soon Donald was more popular than Mickey Mouse himself， probably because he wasn"t a goody-goody like Mickey. In the 1930s， 40s and 50s Donald and hid friends Mickey， Goofy and Pluto made hundreds of Disney cartoons. He also made educational films about the place of the USA in the world， and safety in the home. Then in 1966 Donald Duck and his voice disappeared---there were no more new cartoons. Clarence Nash died in February， 1985. But today"s children can still see the old cartoons on television and hear that famous voice. 1.When was the first Donald Duck film made？【】 [答案]B. In 1934. 2.Who was Clarence Nash？【】 [答案]B. Donald Duck’s voice
3.Where do today"s children see Donald Duck？【】 [答案]C. On television 4.The underlined word audience in the second paragraph means【】. [答案]C. the people who watch a film at a cinema 5.The underlined word goody-goody in the second paragraph means a person who【】. [答案]A. likes to appear to be faultless in behaviour 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
A brand new _Minecraft_ game will be story-driven. The new series of _Minecraft: Story Mode_ will be set in the world of _Minecraft__，_ but it will feature an original story that combines new characters with familiar themes. It is driven by player choice. It will be a separate standalone product. The decision to make the new game community-driven is potentially brilliant. It’s interesting that feedback from the community is going to be brought into _Minecraft: Story Mode_. In a way， it echoes what _Minecraft_ is. It is a user-generated world. It’s likely that there already have been gamers on _Minecraft_ fan blogs. They have come up with theories as to how the universe was created. There could be lots of contradictory things there. But from a marketing standpoint， it makes all the sense in the world for the community of you guys are going to write this. _Minecraft_ first came out in 2009 and is probably due for an evolution of some sort. _Story Mode_ seems like a natural next step. A dedicated fan base has very high expectations. It will be satisfied with the story it is developing. There will be challenges， however. _Minecraft_ does not follow what the game industry is used to working with. It will be a completely different development scenario. It is a world with no story and starting from the beginning. As long as the _Minecraft_ story is popular and successful， that might be OK. * * The new series of game will feature a new story with unfamiliar themes. [答案]F * The new game will be combined with other products. [答案]F * The new game is community-driven. [答案]T
* The game fans can create the theories of the universe on the _Minecraft _blogs. [答案]T * Minecraft strictly follows the rules of the game industry. [答案]F
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
单元自测7 形考任务试题及答案
题目为随机，用查找功能（Ctrl +F）搜索题目
[题目]It was a __________ relationship between the boy and the man. [答案]complex
[题目]— How do I get to the garage？ I need to have my car repaired. —__________ [答案]Go down this street and turn left. [题目]— If you like I can mail the tax bill for you？ —__________ [答案]That"s very kind of you. [题目]— Some cars are really expensive. —__________ [答案]Certainly they are. They burn less gas. [题目]— Sorry. I have taken your car key by mistake. —__________ [答案]It doesn"t matter. [题目]— That’s a nice car! —__________ [答案]Oh，thanks.I go it yesterday. [题目]All the mobile phones must __________ before the meeting begins. [答案]be turned off [题目]He gave the boss a report which __________ the current market. [答案]analyzed [题目]He was rushed to the hospital with __________ injuries. [答案]multiple [题目]The news reporters hurried to the airport， only ______the film stars had left. [答案]to be told [题目]The organization has __________ a campaign to raise money for the election. [答案]launch [题目]The school conducted a(n __________ investigation on the accident. [答案]extensive [题目]This medicine __________ before dinner. [答案]should be taken [题目]Tom _______ have kept his promise. I wonder why he changed his idea. [答案]should [题目]What I should do is__________ the task soon. [答案]to finish 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。
u7-Task%204.mp3 1. Henry thinks the transportation system is simple. [答案]F
2. Julie believes more roads should be built and there will be fewer traffic jams. [答案]T 3. According to Henry， people should be encouraged to use cars. [答案]F
4. Both Henry and Julie agree that people should pay tax for using cars. [答案]F
5. According to Henry， people will be in favor of using cars less to make the air cleaner. [答案]F
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
二、完型填空：阅读下面短文，从A、B、C三个选项中选择合适的内容将短文补充完整。
You jump into a car， tell it where you want to go then sit back and let a computer take control. It seems a dream in the future. It isn"t. In many ways such driverless cars are already with us. There is partial automation in many cars， such as intelligent braking， lane departure warning and automatic parking. The systems are there【[答案]B】cars can pretty much drive themselves. No one noticed the introduction of cruise control. We"ve got collision avoidance， and we"ll soon have automatic lane change. Improving this technology should make the roads safer. Machines are much better at following rules than humans. Driveway signs advise drivers to slow down to avoid【[答案]A】jams. They are often ignored by drivers. But it won"t happen【[答案]B】a computer. Driverless cars could also choose the best route to avoid traffic jams. Fewer jams will mean【[答案]C】 stop-start driving. Maintaining smooth and constant speeds will improve fuel efficiency. Computers could also be programmed to take the greenest route， rather than the fastest one. Under computer control， cars could also travel much closer together. They can effectively slipstream one another and use less fuel to move themselves forward. They can even form multi-car trains going【[答案]C】high speeds. However， with driverless cars on the roads， there will be potential trust issues between people and machines. We could therefore see guard rails back on the sides of pavements. This would be a backwards step. 1. A. because B. so that C. such as 2. A. creating B. to creat C. creat 3. A. with B. to C. on 4. A. more B. little C. less 5. A. over B. in C. at 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
In 1909 an English newspaper offered ？ 1，000 to the first man to fly across the English Channel in an aeroplane. Today， modern jets cross it in minutes. But at that time it still seemed a good distance. The race to win the money soon became a race between two men. Both were very colorful. One was Louis Bleriot. He owned a factory in France that made motor car lamps. He was already well known as a pilot because he had had accidents several times. Some people laughed at him. One man said， He may not be the first to fly across the Channel but he will certainly be the first to die in an accident! But Bleriot was really a good and brave pilot. He also had many good ideas about aeroplane design. The other man was Hubert Latham. He was half French and half English. He took up flying when his doctors told him he had only a year to live. Oh， well， he said， if I"m going to die soon， I think I shall have a dangerous and interesting life now. Latham was the first to try the flight across the Channel. Ten kilometres from the French coast， his plane had some trouble. It fell down into the water and began to sink under the water. A boat reached Latham just in time. He was sitting calmly on the wing and was coolly lighting a cigarette. Bleriot took off six days later. He flew into some very bad weather and very low cloud. He somehow got to the English side and landed in a farmer"s field. When he did so， a customs (海关 officer rushed up to his plane. Planes have changed since then， but customs officers have not. Have you anything to declare？ The officer demanded. 1. The story took place【】. [答案]B. in the 19th century
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
2. Bleriot was well known as a pilot because【】. [答案]C. he had had a few accidents 3. Why did Hubert Latham want to fly across the Channel？【】 [答案]B. He knew he only had a year to live. 4. Why did the customs officer rush to the plane？【】 [答案]A. To ask if Beriot had anything to declare. 5. Do you have anything to declare？ means【C】. [答案]C. Have you brought anything on which custom duties must be paid？
单元自测8 形考任务试题及答案
题目为随机，用查找功能（Ctrl+F）搜索题目
[题目]_________， he opened the car door and drove the car away. [答案]Unconsciously
[题目]_________somebody decides to break the rules？ [答案]What if [题目]The law requires that everyone _________ his car checked at least once a year. [答案]have [题目]— How are you feeling？ — Much better. _________. [答案]Thanks for coming to see me. [题目]— I was worried about this out-dated equipment. —_________. [答案]Yeah，it may bring a health hazed. [题目]— I"m sorry. I shouldn"t have put the printer here. —_________. [答案]Well，it"s OK. [题目]— Oh， dear! I"ve just broken a window. —_________. [答案]Don"t worrry. [题目]— I saw a car crash into the tree just now. —_________ [答案]Wow，that"s scaring. [题目]He has forgotten to_________the battery. [答案]charge [题目]He is the right person to_________such a large wine company. [答案]supervise [题目]If I had time ，__________ see that new movie at the University Theatre. [答案]I"d [题目]The organization will_________a survey about the career choices of the college graduates. [答案]conduct [题目]The question ______ by us soon. [答案]is going to be discussed [题目]The work __________ by the time you get here. [答案]will have been done [题目]This new policy will_________thousands of new jobs for the young people. [答案]generate
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Man is a land animal， but he is also closely tied to the sea. Throughout history the sea has served the needs of man. The sea has provided man with food and a convenient way to travel to many parts of the world. Today， nearly two—thirds of the world"s population live within 80 kilometers of the sea coast. In the modern technological world， the sea offers many resources to help mankind survive. Resources on land are beginning to be used up. The sea， however， still can be hoped to supply many of man"s needs. The list of riches of the sea yet to be developed by man"s technology is impressive. Oil and gas explorations have been carried out for nearly 30 years. Valuable amounts of minerals exist on the ocean floor ready to be mined (开采. Fish farming promises to be a good way to produce large quantities of food. The culture of fish and shellfish is an ancient skill practiced in the past mainly by Oriental people. Besides oil and gas， the sea may offer new sources of energy. Experts believe that the warm temperature of the ocean can be used in a way similar to the steam in a steamship. Ocean currents (水流 and waves offer possible use as a source of energy. Technology is enabling man to explore ever more deeply under the sea. The development of strong， new materials has made this possible. The technology to harvest the sea continues to improve. Experts believe that by the year 2000 the problems that prevent us from exploiting fully the food， minerals， and energy sources of the sea will be largely solved. 1. The major things that the sea offers man are【】. [答案]C. the food， energy sources， and minerals 2. The sea serves the needs of man because【】. [答案]C. all of the above 3. We can conclude from this passage that【】. [答案]B. the sea， in the broad sense， has not yet been developed 4. The underlined words _Oriental people_ in the fourth paragraph probably mean【】. [答案]A. the people in Asia 5. The best title for this passage is【】. [答案]C. Man and the Sea 二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
_____ 【答案C】That"s what this material does. It is developed for the British Army. The fabric is made of yarn. The yarn can conduct electricity from a battery pack to anywhere in your clothing. It can charge your gadgets on contact. _____ 【答案B】It can carry either power or data through a soldier"s clothes， helmet， or backpack. It can gear that otherwise needs separate power sources. The materials have been field tested. But they still need to be weather-proofed. _____ 【答案E】Right now， charging up a battery still involves wires， chargers， and sockets. Inductive charging is developing. But you can not just put your phone down on any surface and start powering up. _____【答案A】And what if that could be hacked together with some kind of inductive charging？ You"d be able to almost totally cut the cord with your gadgets. Yes， you"d need to charge up whatever power source you"re using now and then. But keep a pair of khakis plugged in while they hang in the closet. _____【答案D】
A. But what if your pants or jacket or bag could charge your phone， or laptop or anything
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国开(中央电大本科《理工英语3》网上形考(单元自测1至8试题及答案
else？
B. The fabric is developed by Intelligent Textiles. C. Imagine having jeans that charge your phone just by putting it in your pocket. D. It is a lot different from having to remember to plug in your phone. E. And that"s all great， but would this ever be made it into your home， and charge your phone or laptop someday？
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